Harper Collins – Read-Alouds and I Can Read Campaign

Harper Collins – Read-Alouds with Kevin Henkes

As personal fans of Kevin Henkes, this project was extra special for us. A simple, clean, dreamy and cozy series of read-alouds with Kevin and friends. Thank you to the creative, hard-working team at HarperCollins for asking us to put together this fun and memorable event/shoot.

Parade of Elephants

Egg

Waiting

Harper Collins – I Can Read Campaign

A few months after the receiving the Read Aloud pieces, HarperCollins approached us inquiring about video for their I Can Read promotional campaign. They were looking for a fresh, updated look to promote the line in a clear, educational way.

We partnered with production team Pixel & Pebble to create two pieces that promote ICR, and meet parents where they are with practical tips, insight and encouragement. We handled casting and production oversight, while Pixel & Pebble led creative direction and filming.

While we were happy to create such fun pieces for such an impactful product, it was the families and kids who really brought the magic to these pieces. They participated because they truly love ICR – The way they light up when talking about the books is something we couldn’t have scripted. We have them to thank for these pieces really coming together in an authentic, warm, adorable way!

I Can Read Campaign – Promo

I Can Read Campaign – Tips